BP Logix chosen by Leo Burnett to enhance business processes

BP Logix, developer of BPM software  that accelerates time-to-value, recently announced that Leo Burnett, a HumanKind communications company, has selected Process Director to automate its business processes. With company-wide initiatives that embraced digital workflow, electronic routing/client approval at multiple levels and the need to fully automate its project estimate procedure, Leo Burnett’s Agency Technology Solutions Group sought a web-based solution that could be easily mastered by business users. With 1,500 U.S.-based employees working on behalf of some of the world’s leading marketers including P&G, McDonald’s, Kellogg’s, and General Motors, Leo Burnett selected BP Logix Process Director to leverage its functionality across multiple brands, sub brands and categories across its U.S. operations.

Leo Burnett Worldwide is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate, Walgreen’s and Nintendo.